DiGiorno
Croissant Crust

 

WE SHOWED THE WORLD IT WAS TIME TO RETHINK PIZZA

 

DIGIORNO TAPS DRIVE TO LAUNCH A NEW PRODUCT

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the task

Changing market demands (and a global pandemic) forced an expedited timeline in launching a new pizza product for DiGiorno.

By deconstructing the new croissant crust and other extensive work in our test kitchen, we were able to market the signature DiGiorno bake-up oven shot with this new recipe.