DiGiorno
Croissant Crust
WE SHOWED THE WORLD IT WAS TIME TO RETHINK PIZZA
DIGIORNO TAPS DRIVE TO LAUNCH A NEW PRODUCT
the task
Changing market demands (and a global pandemic) forced an expedited timeline in launching a new pizza product for DiGiorno.
By deconstructing the new croissant crust and other extensive work in our test kitchen, we were able to market the signature DiGiorno bake-up oven shot with this new recipe.